One of the factors and parameters affecting the purchase and acceptance of goods is benefiting from brands and criteria defined by the relevant institution and organizations on topics such as quality and consumer rights. Besides the qualitative factors as causing the utility to purchase goods, we will witness the quantitative and economic factors. Therefore, pursuant to a country's macroeconomic objectives, a focus is on poverty yreduction and equitable distribution of wealth in society, in addition to existing brands, we can establish brands that cause other factors influencing the consumer behavior as a utility. Thus, by introducing two brands with economic approach as Behdad brand to protect the rights of vulnerable groups and reducing poverty in the community and the brand of observing banking, tax and insurance rights for the equitable distribution of wealth between the manufacturer and the consumer with the influence of ethics on the economic basis to create equal opportunities for all economic groups. Therefore, by providing such brands with the potential, Iranian families with a new style in consumer behavior and new change and modeling for globalization in the economic life and general welfare of the community and an Islamic country, economic firm will be led to the production and consumption and will move in the direction of justice and progress; In addition,the research done based on applied and desk research, using statistics and information and resources of other researchers, stated the problem to take a small step in ethical and justice-based branding in a society.